Friday, November 30, 2012

'Old School' still hot in Charlotte radio ratings

"Old School" 105.1 is continuing to perform well since its debut two months ago, reaching No. 10 in the latest Arbitron rankings for Charlotte.

After buying the station for $7.75 million, Radio One switched formats in September from Spanish to classic hits. In the October Arbitrons, it landed at No. 11.

"Old School" knocked rival WBAV-FM  (“V” 101.9) from the top, but the CBS mainstay has returned to No. 2 in the rankings and is up slightly from October. 


WKKT-FM ("Kat" 96.9) rides atop the Arbitron rankings for the third straight month, though competitor WSOC-FM (103.7) remains close behind.


WBT-AM (1110) continues to rise, landing No. 6. It is up 26 percent in ratings since August. Sister station WLNK-FM (107.9) is also on the upswing, at No. 7, up 13 percent since August. 


Top 40 WNKS-FM ("Kiss" 95.1) continues to falter, landing at No. 15. "Kiss" is down nearly 20 percent in overall ratings this autumn.


Top morning drive-time shows this ratings period are Steve Harvey on WBAV-FM; Paul Schadt on WKKT-FM; "Charlotte's Morning News" on WBT-AM; "Bob & Sheri" on WLNK-FM; Rob Tanner on WSOC-FM.


Here's the latest rankings from Arbitron and the percentage of audience among all listeners as calculated by Arbitron.


Read more here: http://charlottemediascene.blogspot.com/#storylink=cpy

1. WKKT-FM ("Kat" 96.9) 7.4 
2. WBAV-FM ("V" 101.9) 6.6 
2. WSOC-FM (Country 103.7) 6.6  
4. WPEG-FM ("Power 98" 97.9) 6.5
5. WRFX-FM ("Fox" 99.7) 5.8 
6. WBT-AM (News/talk 1110) 5.3 
6. WLNK-FM ("Link" 107.9) 5.3 
8. WLKO-FM ("Lake" 102.9) 4.9 
8. WKQC-FM ("K" 104.7) 4.9 
10. WOSF-FM ("Old School" 105.1) 4.5
11. WPZS-FM ("Praise" 100.9, 92.7) 4.2 
12. WHQC-FM ("Channel" 96.1) 4.1 
13. WFAE-FM (NPR 90.7) 3.8 
14. WEND-FM ("End" 106.5) 3.7 
15. WNKS-FM ("Kiss" 95.1) 3.5 
16. WRCM-FM ("New Life" 91.9) 3.3 
17. WMIT-FM ("Light" 106.9) 2.3
18. WFNZ-AM ("Fan" 610) 1.6 
19. WDAV-FM (Classical, 89.9) 1.1 
20. WBCN-AM (Talk, 1660) 0.8
21. WNSC-FM (NPR, 88.9) 0.4
21. WSGE-FM (Gaston College 91.7) 0.4
Ratings do not include WXRC-FM ("Ride" 95.7), which does not subscribe to Arbitron.

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