Friday, March 15, 2013

News 14 changing its name

News 14 Carolina, the 24-hour local cable news channel, will be changing its name by year’s end to Time Warner Cable News.

Alan Mason, the Raleigh-based vice president of News 14, said Friday that the rebranding will include all 13 of the TWC local channels across the country, including the flagship NY1 channel in New York City.

Currently there are three different branding protocols for stations serving TWC cable systems in the Carolinas, New York and Texas.

By settling on one name, it makes it easier to share content between the stations without changing microphone flags three times for stories developed by the Washington or NYSE bureaus for regional distribution.

It will also end some confusion among viewers who don’t understand that the channel is an exclusive service available only on Time Warner Cable, said Melissa Buscher, director of media relations for the Carolinas.
News 14 debuted in North Carolina a decade ago.

Newscasts will get updated graphics for the change, expected in the fourth quarter, said Mason.