Friday, October 10, 2014

Country, urban music top latest local radio rankings

Radio Ratings
Here are the rankings of Charlotte radio stations as measured by Nielsen. Stations that do not subscribe to the ratings service, like WXRC-FM (“Ride” 95.7), are not listed.
1. WSOC-FM, 103.7Country7.7%
2. WPEG-FM, “Power 98” 97.9Hip-hop7.6%
3. WLKO-FM, “Lake” 102.9Variety7.4%
4. WRFX-FM, “Fox” 99.7 Rock6.8%
5. WKKT-FM, “Kat” 96.9Country6.4%
6. WBAV-FM, “V” 101.9R&B6.0%
7. WKQC-FM, “K” 104.7Hits4.9%
8. WOSF-FM, “Old School,” 106.1Urban oldies4.7%
9. WNKS-FM, “Kiss” 95.1Pop4.3%
10. WPZS-FM, “Praise” 100.9Gospel4.2%
11. WHQC-FM, “Channel” 96.1Pop4.1%
12. WLNK-FM, “Link” 107.9Contemporary3.6%
13. WEND-FM, “End” 106.5Alternative2.9%
14. WFAE-FM, NPR 90.7News/talk2.6%
15. WBT-AM, 1110News/talk2.5%
15. WRCM-FM, “New Life” 91.9Christian2.5%
17. WDAV-FM, 89.9Classical1.0%
17. WFNZ-AM, “Fan” 610Sports1.0%
19. WMIT-FM “Light” 106.9Christian0.9%
20. WBCN-AMSports0.3%
20. WNSC-FM, NPR 88.9News/talk0.3%
WASHBURN’S ANALYSIS: WSOC-FM and WPEG-FM regain their top ranking after late-summer dips. WLKO-FM, the music-intensive classic hits station, continues to run hot with its third consecutive top 3 finish.
In news/talk, WBT-AM has rebounded from a historic low in August but finishes a hair behind WFAE-FM for the second month in a row as both stations rise out of their annual summer troughs. Sports stations WFNZ-AM and WBCN-AM remain flat as the Panthers season opens.
Market share by company: CBS Radio 32%; iHeartMedia (formerly Clear Channel) 28%; Radio One 9%; Greater Media 6%.