Channel 9 takes lead at noon, 11 p.m.

In the latest Nielsen sweeps in May, WSOC (Channel 9) won the time periods for all key newscasts, displacing WBTV (Channel 3), which had been leading at noon and 11 p.m.
Overall numbers for most newscasts were down in comparison with May 2011, which was an unusually strong month for both local and national news numbers.
Here's how newscasts fared during the May 2012 sweeps in the number of households reached in the Charlotte area and percentage change from last year as measured by Nielsen.


6 A.M. 
   
WSOC (Ch. 9):  69,000,  -2%
WBTV (Ch. 3):  38,000,  -19%
WCNC (Ch. 36):  23,000,  -33%
WCCB (Ch. 18):  11,000,  -44%

NOON
   
WSOC (Ch. 9):  57,000,  +9%
WBTV (Ch. 3):  52,000,  -13%
WCNC (Ch. 36):  10,000,  -10%

6 P.M. 
     
WSOC (Ch. 9):  78,000,  -6%
WBTV (Ch. 3):  61,000,  -2%
WCNC (Ch. 36):  29,000,  -4%

NETWORK NEWSCASTS

ABC:  85,000,  -7%
CBS:  58,000,  +13%
 NBC:  39,000,  -17%

10 P.M. 
     
WCCB (Ch. 18):  36,000,  -18%
WAXN (Ch. 64):  29,000,  -10%
WMYT (Ch. 55):  13,000,  -34%*

11 P.M.  
     
WSOC (Ch. 9):  68,000,  Unchanged.
WBTV (Ch. 3):  65,000,  -3%
WCNC (Ch. 36):  25,000,  -27%


*Newscast moved from WJZY (Ch. 46). SOURCE: Nielsen