Thursday, December 4, 2014

Servatius, Coakley team for mornings in Greenville

Tara Servatius

 Two former WBT-AM (1110) talk show hosts have landed daily shows at Greenville, S.C., talk-news station WYRD-FM ("WORD" 106.3).

Vince Coakley and Tara Servatius, both of whom held the afternoon drive-time shift at WBT, will start Monday at the Greenville station. 

Servatius, a graduate of Charlotte Catholic High School and the UNC Chapel Hill journalism school, started her career writing for alternative weeklies in Charlotte as "Citizen Servatius." She joined WBT as late-night host in June 2007 and replaced Jeff Katz in the afternoon slot when he left in December 2008. 

Vince Coakley
Her contract wasn't renewed by WBT's parent company, Massachusetts-based Greater Media, in 2011, and Coakley took over the afternoon shift. Coakley, a Cincinnati native, is best known for his 18 years at WSOC (Channel 9) where he succeeded Bill Walker as prime anchor in 2005. He ran unsuccessfully as the Republican candidate for Congress in North Carolina's 12th District this fall. 

Coakley had been doing a Sunday afternoon show at WYRD after leaving WBT in 2012.

Beginning Monday, Servatius will do the morning show on WYRD and Coakley will follow her in the mid-mornings. Before the move to the Greenville station, Servatius had worked in Myrtle Beach and Charleston.

“We are energizing morning radio with the launch of these vibrant, live, and local talk shows,” Steve Sinicropi, market manager for Entercom Communications' Greenville radio cluster, said in a statement. "Both Tara and Vince will deliver fresh and thought-provoking commentary on the issues and news our community cares about most."