Once again, WKQC-FM ("K" 104.7) got the Christmas magic.
Since 2003, the station has played nothing but Christmas songs in the weeks leading up to Christmas. And each year, its ranking shoots up among major Charlotte stations during that period.
In 2013, ratings surged a record 57 percent November to December. But last month, it saw its biggest jump ever, 64 percent month to month, according to rankings released Thursday by Nielsen.
WKQC jumped from a tie for fourth in November to No. 1 in Charlotte in December, attracting 10.5 percent of the radio audience. Double-digit percentages are all but unheard of in the city, which has about 20 stations competing for ears. Last December, WKQC attracted nearly 8 percent of the audience.
In other ratings news, WKKT-FM ("Kat" 96.9) tied at No. 3 with rival WSOC-FM (103.7) in the country radio race. News stations WBT-AM (1110) and WFAE-FM (90.7) were low in the ratings at Nos. 14 and 15, respectively.
Here are the rankings for December for all listeners as calculated by Nielsen and the percentage of listeners:
Thursday, January 22, 2015
Like Santa, WKQC-FM goes through the roof
1. WKQC-FM ("K" 104.7), adult contemporary: 10.5%
2. WPEG-FM ("Power 98" 97.9), urban contemporary, 7%
3. WKKT-FM ("Kat" 96.9), country, 6.4%
3. WSOC-FM (103.7) country, 6.4%
5. WRFX-FM ("Fox" 99.7), classic rock, 6.1%
6. WOSF-FM ("Old School" 105.3), urban oldies , 5.4%
7. WBAV-FM ("V" 101.9) urban contemporary, 4.7%
8. WHQC-FM ("Channel" 96.1), pop, 4.4%
8. WLKO-FM ("Lake" 102.9), variety, 4.4%
8. WNKS-FM ("Kiss" 95.1), pop, 4.4%
8. WPZS-FM ("Praise" 100.9), gospel, 4.4%
12. WLNK-FM ("Link" 107.9), adult contemporary, 4%
13. WEND-FM ("End" 106.5), alternative rock, 3.3%
14. WBT-AM (1110), news-talk, 2.9%
15. WFAE-FM (90.7), NPR news, 2.3%
16. WDAV-FM (89.9), classical, 1.2%
17. WFNZ-AM ("Fan" 610), sports talk, 1%
18. WMIT-FM ("Light" 106.9), inspiration, 0.5%
19. WNSC-FM (88.9), NPR, 0.3%
20. WBCN-AM (1660), CBS Sports, 0.2%
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