Monday, January 5, 2015

Radio One's Charlotte stations get new leader

Mathilde Levesque
Mathilde ‘Til’ Levesque was named market manager for Radio One's Charlotte stations, WOSF-FM ("Old School" 105.1) and WPZS-FM ("Praise" 100.9).

Levesque comes to Charlotte after managing the seven Detroit stations owned by Clear Channel Radio, since renamed iHeartRadio. She has spent three decades in the radio industry, moving up from the sales department. She has also worked in New York, Los Angeles and San Francisco.

In Charlotte, she inherits an operation where both Radio One stations are consistently performing in the top 10 of local stations in overall rankings. In December, WOSF-FM narrowly passed WBAV-FM ("V" 101.9), often the No. 1 station in town.  Radio One's WOSF ranked No. 7 in share of overall listeners in Charlotte and WBAV, owned by Beasley Broadcasting, ranked No. 8.

Levesque, a native of Mamaroneck, N.Y., who was raised in suburban New York City and is a 1985 graduate of Providence College, succeeds Gary Weiss, who oversaw the Charlotte stations while based at Radio One's cluster in Raleigh, which he also led.

“Til has a history of coaching winners and creating some of the most successful urban media products in the industry,” Jeffrey Wilson, Radio One's regional vice president, said in a statement. “We are thrilled that she’s bringing that leadership, experience and creativity to our team in Charlotte.”


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